I am an independent contractor in the field of radio advertising that specializes in the 50-plus age market.

There is virtually no aspect of radio communications in which I do not have extensive experience.

My 40 years on the air as a DJ, program director and talk show host has taught me well as to what words will and will not sell a product.

Your potential customer is exposed to hundreds of advertising messages every day, so your message has to standout in order to be effective. It has to tell a consistent, well thought out, believable and memorable sales story in 60 seconds or less.

Combine this with the fact that the customer must hear that commercial