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As you may have discovered in working with an account executive from a radio station, they are only selling their own particular station and demographics which may or may not be right for your product.
This is why you need the unbiased view of an experienced outside professional. As a consultant I have access to all Chicagoland radio station rates and ratings. I place business on the stations that I know will be able to be most effective in reaching your potential customers, and at rock-bottom rates.
Furthermore, I work with you in writing the commercial, then produce it using my voice or the voice of other Chicago talent. That way you know that every word is exactly right and the message has been given maximum sellability.
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