The past 10 years have seen dramatic shifts in America's demographic landscape, the most monumental of which is the growing 50 plus market.

The 50-plus population in suburban Cook, DuPage, Kane, Lake, McHentry and Will counties totals 1,080,417 people. Aging is happening across the country and it's an untapped market.

Those 50-plus people do admit to some degree of skepticism when asked about specific advertising approaches. They want verifiable claims, advertising that appeals to their intelligence and a sense of fairness.

This is what Clark Weber Associates is all about.

We help you choose the right radio vehicle and produce a commercial that this huge 50-plus market will respond to.